This is us

frissn started with a shared frustration.

We’re three independent creatives who kept seeing the same thing across biotech company branding. Logos with a DNA helix. A spectrum of blue. Generic imagery of microscopes and pipettes. A tagline saying something to the tune of “we’re pioneering next-generation medicines for unmet needs.”

Meanwhile, the science behind it? Anything but generic.

We get it. There’s a reason companies play it safe. They think they will be dismissed if personality and creativity get involved. “If we look and sound like everyone else, we’ll be taken seriously.”

We came together to fight that false assumption. frissn exists because biotechs can be credible with brands that are impossible to ignore.

Frisson (fri-ˈsōn) – the physical sensation of chills in response to something striking or meaningful

Vermillion

The opposite of ubiquitous corporate blue. Rebel against the status quo.

Liz Abbate
Liz Abbate Founder & Creative Director
Sarah Ellinwood, PhD
Sarah Ellinwood, PhD Founder & Director, Scientific Storytelling

THE DREAM TEAM

We don’t split science and art. We work right down the middle.

Sarah sits on the science side. She detangles the jargon, walks through the pathways, and decodes the data to understand how it all connects and what’s most important.

Liz and Lara bring curiosity to that science, pulling inspiration from the smallest details and pushing it into creative expression that makes people stop and think, “oh, now that’s cool.”

Together, we push it further—refining, reacting, and building on each other’s thinking until it all clicks.

Sarah Ellinwood, PhD
Sarah Ellinwood, PhD Founder & Director, Scientific Storytelling
Liz Abbate
Liz Abbate Founder & Creative Director
Lara Woolfson, MFA
Lara Woolfson, MFA Founder & Photo Genius

THE DREAM TEAM

We don’t split science and art. We work right down the middle.

Sarah sits on the science side. She detangles the jargon, walks through the pathways, and decodes the data to understand how it all connects and what’s most important.

Liz and Lara bring curiosity to that science, pulling inspiration from the smallest details and pushing it into creative expression that makes people stop and think, “oh, now that’s cool.”

Together, we push it further—refining, reacting, and building on each other’s thinking until it all clicks.

Lara Woolfson, MFA
Lara Woolfson, MFA Founder & Photo Genius

Collaborators

  • Nina Wishnok – Design & Brand Strategy
  • Scott McIntire – Web Development
  • Stephen Simon – Web & App Development
  • Mike Floreak – Copywriting, Naming, Brand Strategy
  • TPI Solutions – Printing
  • Hannaford & Dumas – Printing
  • Shawmut Communications – Printing & Fulfillment
  • EM Letterpress – Letterpress Printing
  • Factotum – Screenprinting
  • Hemlock – Screenprinting
  • Justin Schroth – Videography
  • Sarah Morris – Copywriting
  • Zeina Muhtadi – Design
  • Jess Sousa – Events
  • Vero Science Visuals - Scientific Illustrations & Animations
  • Janus Advertising - Design & Web Development

Clients*

  • Akero Therapeutics
  • Apnimed
  • Apollo Health Ventures
  • Boston Scientific
  • cTAP Muscular Dystrophy
  • enGene
  • Foghorn Therapeutics
  • Generate:Biomedicines
  • MIT
  • PharmaEssentia
  • Thymmune Therapeutics
  • TEDCO
  • University of Maryland
  • BIOQUAL
  • BlueRock Therapeutics
  • Sapient
  • SimBioSys

*Founders’ clients

Portrait of the dynamic Frissn Creative Studio co-founders, Liz Abbate, Sarah Ellinwood and Lara Woolfson against a light pink backdrop

PHOTOS THAT HIT THE BRAND VIBE – YOU IN?

frissn is a collective. You work directly with the three of us, and when we bring in others, you’ll know exactly why.

Surprise! Most agencies work this way. They bring in specialists like us and white-label the work. We’d rather be upfront. We just have a thing about trust.