HOW IT WORKS

Every team comes to us at a different point. Some have a sense of what they need. Others just know something isn’t clicking and needs to change.

So we start with a conversation. We get to know who you are, what you’re building, who you’re trying to reach, and how you want to be seen. All that discovery and digging and mining leads us to the right approach that will move you forward.

chart describing the Thymus

We don’t scratch the surface, and we don’t just nod along. We get into the science.

We untangle the nuance and the “why.” Not only the results, but how you got there. The experiments that failed. The data you were chasing for months. The breakthroughs that were celebrated with a round of drinks.

From the strategy to the creative, it’s all about creating something that makes you say “This feels like us.”

That’s how you get a story that keeps people listening, design that’s smart, and photography that pulls you in.

Rare disease panel graphic
Researchers working in a lab

Wondering how we get from Hello to Here’s your brand? This is how it all comes together. (We know you love a flow chart.)

Scientists conducting research in a modern biotechnology laboratory. taken by Lara Woolfson

GETTING STARTED

Kickoff

We: review process, roles, milestones; request materials. You: talk to us about the company, goals, and target audience.

DEEPER DIVE

Discovery

Walk us through your deck and field a few questions so we can learn even more about your science, your audience, and how you talk about the work. *Potential additional Science Workshop

THE VISUALS

Design

Using everything we’ve heard and gathered, time to let the magic happen. Through our rigorous creative process, your new logo and visual identity (the look and feel of your brand) comes through.

THE STORY

Strategy

We synthesize what we’ve learned, snoop on the competition, and find where you can stand out. We create a playbook packed with observations, opportunities, and recommendations.

Brand Asset Review through Approval

Strategic Playbook Review through Approval

THE PEOPLE

Photography

Great shoots don't start on shoot day. We dig into your why, build a moodboard to set the vibe, and make sure everyone arrives prepared and confident. We create an experience worth showing up for.

Photo library delivered

Review Rounds through Approval

POLISH

Buildout

Once creative direction is approved, we refine the logo and final brand elements.

Logo files delivered

WORDS

Messaging

We build out your messaging pillars, value proposition, and the language that brings it all together.

Messaging toolkit delivered

LET IT FLY

PR

Once your message is sharp, we map out where it needs to go and how to get it there. That means understanding your upcoming milestones, identifying the outlets and reporters who are the right fit, and building a tactical plan (press releases, thought leadership, social) that's timed to land when it matters most.

PUTTING IT ALL TOGETHER

What Comes Next

Depending on your BrandKit and any additions we’re recommending, we’ll take your foundational assets and create the rest of what you need:

KIT 1 + 2:

  • Presentation template
  • Brand style guide

KIT 2:

  • Deepened messaging + positioning strategy
  • Expanded competitive and landscape analysis
  • Brand voice and tone guidance
  • Corporate messaging training session
  • Audience messaging matrix
  • Corporate deck: audit, design, copywriting
  • Website landing page
  • Founder and team photography
  • Expanded visual system: iconography, styling, assets
  • Social media kit: templates, banners, profile assets

Celebratory Cocktails

POTENTIAL ADDS

BrandKit 1

  • Website landing page
  • Social media kit: templates, banners, profile assets
  • More photography: lab, office, team
  • Corporate deck content support: audit, design, copywriting

POTENTIAL ADDS

BrandKit 2

  • Mission/vision/values
  • Launch press release, media strategy, and reporter outreach
  • Full multi-page website
  • Curated photo library for social media and marketing use
  • Custom lab or office-based photoshoot
  • Patient portraiture, videos (for patient stories)
  • Videography
  • Scientific illustrations and animations
  • Conference materials (posters, etc.)

BRAND MANAGEMENT

BrandKit 3

Available to existing BrandKit 1 or 2 clients, BrandKit 3 is a tailored brand management partnership, custom-built as you keep building. We work with you to make sure everything stays aligned as you scale so your story evolves with your company.